Frohan Landman
Owner / Financial Advisor
Who we are
A small Bloemfontein team, engineered around your life.
Frohan Landman started Key Wealth in 2003 with one rule — every plan is built around a person, not a script. Two decades later, we are a small independent practice that handles every product a household needs, from a single conversation.
Bloemfontein · since 2003FSP 492281,200+ families8 product partners
Frohan Landman
Owner · Financial Advisor
The team
Four specialists. One office. No hand-offs.
When you call, you reach someone who already knows your file. No call centres, no scripts.
Corrie Coetzer
Medical Aid & Gap Cover Specialist (Individual)
Rone Esterhuizen
Short-term Insurance Specialist
Dawn Swiegers
Medical Aid & Gap Cover Specialist (Corporate)
Why we started
A practice that treats every client as the business.
“We believe that clients make a business — and all clients should be treated as such.”
Frohan Landman, 2003
Two decades ago, the brokerage model in South Africa was a churn-and-collect game. Frohan walked out of one and started Key Wealth around a single rule — every plan answers to the household it sits with, never the commission. Twenty-three years on, that's still the rule.
FSP 49228
Authorised provider
ORG 4687
Registration number
23 years
In practice
Ready when you are
Take thirty minutes to find out what you don't know.
A free review of where your money sits. Bloemfontein office or video call — whichever you prefer.
- FSP 49228
- Secured · SSL
- No obligation
- POPIA compliant